Showing posts with label freelancer. Show all posts
Showing posts with label freelancer. Show all posts

Wednesday, 8 August 2012

Learning how to market yourself should be part of every EFL teacher training course


Sandwich board: Even the most passionate and
enthusiastic teacher has to be able to earn a crust.
(Image: Boston Street Characters, 1859
via Wikimedia Commons)


Every year an increasing number of newly-qualified English teachers enter the profession, many of whom will be heading abroad to find work. The training courses they have done – CELTA, Trinity College, etc – will have equipped them with a basic knowledge of how to survive in the EFL classroom; how to field those tricky questions about the Present Perfect; and also given them an insight into key teaching areas such as classroom management, preparing materials and maybe a taster of some linguistic and educational theories. Clutching their shiny new certificates this cohort of newbies will mainly be applying for teaching jobs in language schools and possibly with companies. A lot of teachers will also want to teach private students and find work on a freelance basis.

While the training courses they have taken provide a good foundation on which to build their career as teachers in terms of the language and teaching, how many of these bright-eyed hopefuls will have the business skills and resources to really thrive in their new profession? The answer, sadly, is not many. Of course, people who already have a business background and have decided to branch out into teaching (either as a form of escape from the corporate world or maybe because of a life-event, such as retirement or moving to another country for personal reasons) will be able to apply their knowledge to their career. Others will pick up ideas and tips along the way – and, generally, learn the hard way (often by realising that if they continue to work as an employee for a school they have virtually no chance of earning a decent salary without a Stakhanovite workload of contact hours).

As a freelance business English teacher who has learnt the hard way rather than coming from a business background, I am in a good position to see the problem clearly. I have termed this the “missing middle” – basically, a vacuum of know-how and strategy that teachers find themselves facing when they try to branch out on their own. Some people just rely on word of mouth and building up their clientele locally via their ex-students and contacts; others try their hand at social media to find people willing to pay to them to teach; and a small minority will actually decide that it’s much more profitable not to teach at all, but rather to set up a school and focus on developing the business side while others take care of the teaching.

The truth is that most teachers are generally ill-equipped to build up a business based on freelance teaching. Luckily, there is a now an eco-system of online resources, blogs and websites where teachers can network and share ideas. But even here, finding the information and contacts you need requires a lot of dedication and input from the individual teacher.

Wouldn’t it be useful if every teacher entering the profession had at least a basic grounding in how to sell their language and teaching skills? I am not suggesting that every freelance English teacher needs to do an MBA in order to make a living. I just think it would be really helpful if at the end of their training course there was a module / component on how to take all this fantastic knowledge and the teaching techniques you have acquired and plug them into a system or structure that can help you earn a decent living.

This mini-crash course in marketing yourself could include:

·         Understanding how the EFL market is structured
·         Different types of trader (e.g. self-employed sole trader, partnership, limited company)
·         How to find an accountant and sort out your tax status, contributions, pension, etc
·         An introduction to Google, SEO (Search Engine Optimisation), copywriting
·         Using social media to promote yourself and your business
·         Networking, LinkedIn and membership of professional organisations
·         Information on how to specialise and find more lucrative sectors (e.g. Business English)
·         Other information and ideas relating to the specific market you want to work in

I have also floated the idea of a publically-owned brand that freelancers could use to promote themselves as a profession; as well as being involved in the production of high-quality EFL materials distributed under a Creative Commons licence (using the freelancers’ brand).

I would be very interested to hear the opinions of other freelance EFL teachers regarding this suggestion. And I would be very much like to hear what people involved in teacher training think as well – especially Cambridge, Trinity College, the British Council, FE, IATEFL, BESIG and other organisations based in countries other than the UK.

Have your say here by leaving a comment. You can also air your opinions on the Global Business English Network on LinkedIn.

Note: I have developed some of these ideas further on my English Revolution! blog ("Justice and luxury spa holidays for freelance English teachers... NOW!")



Wednesday, 18 July 2012

Team Writing: a new project for people who want to write well in English... together!

Would you like to improve your writing skills in English, connect with other professionals and raise your profile? Freelancers, bloggers, students and teachers, welcome!

Team Writing: Join us!
Good writing is a both an art and a science. It’s an ability you can be born with – but it’s also a set of techniques that you can learn. Anyone can write: it’s not always easy to say exactly what you mean, but with practice you can get better. It’s also more fun when you do it with other people.

I am starting a project, called Team Writing, which is for people who want to write collaboratively and produce interesting material other people want to read. This is a not-for-profit exercise – you won’t receive any money, but you won’t have to pay anything either. It’s just a group of people who like writing.

Team Writing will take place online and will make use of various different tools for collaboration. The most important part of writing is what you actually do BEFORE you start: organising your ideas and material, finding sources, links and images, etc. We will use collaborative platforms such as Google Docs to share our ideas and resources.

For the actual writing itself I would like people in Team Writing to experiment with different collaborative writing tools. These will allow us to work together on the same text, but they also have several advantages, such as the ability to comment, edit other people’s work, rank or rate material and generally provide an overview of the project and its development over time.

One of the main things about this project is the ongoing discussions that take place around the writing itself and the comments generated by working together. These can sometimes be more instructive and entertaining than the text itself! This will also be a great opportunity to discuss problems and share ideas about writing and expressing yourself clearly.

Finally, we will publish the material we have created collaboratively. The easiest way to do this is by using blogs, which also allow other people to comment on the article or post and share it as well. (We can also use self-publishing platforms such as Slideshare.)

Why should you get involved with Team Writing?


There are a number of reasons why you might want to be part of this project:

·         Improve your English: this will be of interest mainly to learners of English as a foreign language and non-native speakers, but many of the discussions will also be useful for native speakers who need to sharpen their knowledge of how to use English grammar and vocabulary accurately.
·         Develop your skills as a writer: this applies to both native and non-native speakers of English. You are not automatically a better writer because you’re a native speaker. Some of the greatest writers in the English language (e.g. Joseph Conrad and Vladimir Nabokov) learnt English as a foreign language but went on to become literary titans. You can always pick up some tips and techniques as a writer. And even professional writers and journalists have editors.
·         Gain experience of working on a collaborative creative project: while most people will just visit the group and stay for a short while, there will eventually be a “core” team of people who spend quite a lot of time and effort working on the material produced by Team Writing. These writers will benefit most from learning to collaborate online and use a wide range of digital tools. The skills and knowledge you gain from working with Team Writing will impact directly on your ability to find paid work outside of the group – e.g. as a copywriter, editor or other job that requires strong writing and editing ability.
·         Networking opportunities: Team Writing will attract people who are interested in developing their network of collaborators and professional contacts. If you work in (or would to like to work in) social media, marketing or any field that requires the ability to co-operate effectively with other creative people, Team Writing will enable you to get to know the other members of the team and to share useful contacts and job opportunities. Team Writing will also make use of business social networking sites such as LinkedIn.
·         Promote yourself as a writer: The best way to show people your ability as a writer is to write for blogs and websites where people can find your work. You may already have your own blog. (If you don’t, start one now – it’s easy!) The members of Team Writing will be able to share and link to the material they have worked on.  Having a series of co-authored articles in your portfolio (and on your blog) will demonstrate to potential employers and clients that you are a serious professional with the ability to collaborate in a team and produce high-quality written material.

Organisation


Team Writing is not a company or association: it’s just a group of people who like writing. There are no real rules about what you can and can’t do, but as with any group there will tend to be people with more experience and knowledge and others who need to learn and acquire greater skills. The main direction and focus of Team writing will be determined by the people who spend more time and energy on writing the material (as well as supporting, editing and commenting). I imagine that eventually some fairly distinct groups will emerge in Team Writing. These groups will be determined by the interests and ambitions of the people in them. However, I have already thought about some of the topics and themes that writers for Team writing will be interested in. These include:

·         Social media: a group dedicated to writing about social media topics. This will include bloggers and people who are either working in social media or an area that involves using social media tools (e.g. online marketing, public relations, etc)
·         New technology and startups: this group will overlap with social media and the type of material written here will be mainly focused on using technology to improve the way people live and work. We will also look at new and creative ways that people are starting their own companies and funding them (e.g. venture capital).
·         English language learning: mainly for students and teachers. Subjects will include: online learning; new, social approaches to learning English; business English; global culture and the impact of English.
·         National and local interest: I am based in Milan, Italy. I tend to write about things that have some connection to either Milan or Italy in general. I am also collaborating with Danielle Dalkie, who is organising Network Roma. As a web-based project, however, Team Writing is open to people based anywhere in the world. However, if you are a freelancer, social media professional, language teacher or learner, you will probably want to find people in your location so that you can use your writing to make contact with partners and clients mainly where you are based. It will be interesting to see how this develops. I can see a network of groups springing up, all drawing on and feeding into the main Team Writing “cluster”.

We can also write about social and cultural topics, science, music, history, food, fashion... anything, really. But I suspect that the main value of this group will be topics that are quite closely related to people's activities as freelancers and social media practitioners.

Copyright and intellectual property


Of course, a group of people writing together raises the question of who owns the material produced. Since we are not a commercial organisation and we do not intend to sell our writing,  I think the best solution is to make whatever we write available under a Creative Commons Share-alike licence. (You can find more information about Creative Commons here.)

There are lots of issues about intellectual property and blogging (e.g. the sometimes controversial use of copyright images used to illustrate a post). This will be part of our discussion and could also be the theme of a series of posts itself.

Team Writing and English Revolution! / Open Source English


I am developing a parallel project (currently with the working title of Open Source English). I have also created a blog: English Revolution! The main idea of this project is to create a set of free, high-quality materials for English learners and language teachers. These will be available under a Creative Commons licence and will be the main tools for “Open Source English” teaching, a professional movement modelled on the Open Source community in the world of computer programming.

OK, you’re interested. How do you get involved?


All you need to do is contact me, Robert Dennis, and tell me a bit about yourself: who you are, what you want to achieve and what sort of things you are interested in. I will then give you access to the collaborative tools and platforms used by Team Writing. This is not a completely open group: there will be some selection based on what you want to do. You will also need a fairly good level of English. (Unfortunately, this is not a language training course, although you will be able to improve your English by taking part.) I envisage a sort of floating community of writers with people joining and drifting away, coming back, introducing friends and colleagues, etc. Over time, the core Team will emerge and other members of the group will take over some of the administrative roles (e.g. setting up blogs, groups, wikis, etc).

Contact me now! Send an email to Robert.dennis@gmail.com or join any of my groups on LinkedIn or Facebook. I don’t need your CV, but it would help if you can provide some background information about yourself and links to your blog or website, if you have one.


Sunday, 27 May 2012

Teaching English in Italy: Advice and FAQs from TJ Taylor


TJ Taylor, a language training and consultancy company based in Milan, have produced a very useful guide to Teaching English in Italy: Advice and FAQs for anyone considering becoming an EFL teacher in Italy – or, indeed, for teachers who are already working but would like to know exactly what their options are:

'Teaching English in Italy can be a tremendously rewarding experience, especially as Italian adults are generally very rewarding students. However, there are some practices and situations to be aware of that will help you avoid the most common traps and frustrations of being a ESL teacher in the 'bel paese'.'

The guide includes 'some FAQs that we hope will help make your time in Italy as professionally and personally rewarding as possible.’

You can find some really good advice here and even if you are an experienced teacher or you run a school / consultancy, I think you will benefit from reading TJ Taylor’s answers to these FAQs. They are especially good on the thorny question of Italian employment contracts and tax – seemingly impenetrable topics that can flummox even the most rational and intelligent person!

I would add one point to TJT’s FAQs: if you are considering teaching in Italy – or if you already teach and want to become a freelancer or develop your career – it’s absolutely imperative that you speak to a commercialista. For anyone who doesn’t know what / who this is, a commercialista is a kind of “super accountant” / tax lawyer / Gandalf figure who will help you navigate the perils of Italy’s fiscal system. (‘Bureaucracy in Italy is designed to make life difficult.’ – TJ Taylor.)

There is a spectrum of schools and different language companies with “excellent and 100% trustworthy” at one end and “don’t touch them with a barge-pole” at the other. The overall message is: find out as much as you can before you accept a job with a school / employer; ask around – most EFL teachers will be very happy to tell you whether or not a particular school is OK or if you should steer clear of it; and make sure that you have all the correct paperwork – especially a contract.

I would also add that in the age of social media, you should join as many groups and networks as you can (such as the Milan Business English Network) and contact people who are already teaching in Italy. I am always very happy to advise people who want to come and teach here – especially in Milan.

Well done, TJ Taylor – especially Alex Taylor – for providing such a useful resource for teachers!

Read the Advice and FAQs here.