Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Tuesday, 5 July 2016

Riverstone and Interpret the Future team up again with OpenKnowledge at the Social Business forum 2016


Now in its ninth year, the Social Business Forum, Europe’s premier speaker and networking event dedicated to social business, will take place in Milan on the 6-7 July 2016. Held once again at the Marriott Hotel in the capital city of fashion and design, SBF16 features a unique offer of visionary keynote speeches, success stories and discussion panels organized in a Free and Premium Conference. The Free Conference includes the keynote speeches in the mornings of July 6th and 7th delivered by outstanding and internationally-known experts.
The theme of this year’s Social Business Forum is the Platfirm Age: Plug your Business – Play your Future. The focus of many of the keynote presentations will be on how platform-companies, such as Airbnb, Facebook and LinkedIn, have revolutionised traditional business models and developed continuously-evolving structures where value is co-created with users / customers.
All the keynotes will be simultaneously translated by Interpret the Future, the Social Business Forum’s longstanding specialist interpreting partners. This year, the team includes ItF founder members Loredana Nano and Alice Bertinotti. Daniela Negru will also be in the booths helping the team to provide a highly professional conference interpreting service. The project is managed by Robert Dennis, director of Riverstone Language & Communications.
Find out more...

Written by Robert Dennis
Robert has published an online business English course. Sign up for the free edition here.

Friday, 21 November 2014

BESIG Bonn: Inspirational talks, quality networking and some great beer - a personal view


Note: this is the first instalment of my report from Bonn. I'm working on some more "content-focused" reports about teaching-related material and developments, which will appear probably on the Riverstone blog and in the Milan Business English Network. This is basically an informal snapshot of my immediate impressions of the event and the experience of being in Bonn itself. RD

The 27th IATEFL BESIG Annual Conference took place in Bonn, Germany on the 14-16th November 2014. It was a great opportunity for business English teachers and other professionals working in the sector to meet, exchange ideas and get up to speed on all the latest developments and technology fuelling our industry.

The event was held at the Sankt Augustin Campus of the Hochschule Bonn-Rhein-Sieg, just a short tram ride away from the centre of Bonn itself. The vast majority of BESIG events have been in Germany, mainly due to the fact that the most active members of the organisation are nearly all based in German-speaking countries. It may also be due to the fact that English teachers, like all expats, tend to adapt to their adopted locations and take on the characteristics of the people where they live. So, although there was a BESIG Annual Conference in Milan in 2006, the Italian presence at BESIG has been less noticeable than that of our more dynamic colleagues in the European economic powerhouse of Germany. 

Having said that, though, I did meet Richard Nicholas, who teaches English at Bocconi University in Milan, and took part in his workshop on training students to "hit the ground running" with immediately-useful spoken English skills. Richard drew extensively from his publication "Heads Up", which he co-authored with Mark Tulip and Louise Green.

The IATEFL and BESIG teams all deserve special mention, especially Cornelia Kreis-Meyer, Marjorie Rosenberg , Andrzej Stesik, Rob Szabó, Clare Hart and the many other people who helped to make the event a huge success. I’m sorry if I’ve missed out anyone really important – but I’m basing most of this on my experience as a first-time attendee gradually exploring the hinterland of IATEFL, BESIG and the many other Special Interest Groups. I think one of the interesting phenomena of the digital age is how the full picture of the activities of a group of highly professional people all working in a relatively small sector gradually emerges via various social media channels. This experience then forms the "digital backdrop" to the live international events.

Since I spend an increasing amount of time online it was interesting to make direct contact with so many people that I have come to know or know of through the proliferation of websites, blogs, Facebook pages and tweets, etc that taken together form the ecosystem or cloud of knowledge that we all inhabit these days.

I was also very impressed by the team of helpers from the university itself, who shepherded lost souls from room to room and provided the all-important information about where to find food, drink and other essential amenities.

Paul Emmerson gave a great talk on his new business English venture, BEhereBEthere, which features high quality resources for learners that the best-selling author has made available to students via a site which is 100% under his control. One of the key benefits of BEhereBEthere is the videos of Paul’s own students that he has posted along with exhaustive supporting materials, including detailed language notes and exercises. During his presentation, Paul explained aspects of his developing strategy, which is to build a unique and uniquely useful free resource for business English learners on the web and to gradually introduce premium features. This freemium model is now an established feature of many online English sites, services and apps and the whole question of business models was a recurring theme throughout the talks and chats taking place in and around the conference itself. 

Paul also shared some invaluable insights into how he uses Google Analytics to learn more about where visitors to BEhereBEthere are located. Given Paul Emmerson’s undisputed status as a major star in the business EFL publishing firmament, it was interesting to see how he is making the transition from published author to self-publishing web entrepreneur (webpreneur?). I think the key thing that was clear from Paul’s talk is the passion and commitment he brings to business English – and his genuine interest and engagement with students. Technology and social media in this context become incredibly powerful channels for content producers to connect directly with students (and fellow teachers) – much more directly than is possible through passive media, such as print or CD-ROM. However, as one audience member put it, once the content genie is out of the bottle the question of how content producers can monetize their creations (or, indeed, whether they can at all) becomes critical. 

As perhaps the “most photocopied man in the world”, Paul Emmerson knows more than most people about the problem of piracy and loss of revenue through vast armies of well-meaning teachers whacking his books under the copier. (During one of the dinners at BESIG, I suggested to Paul that he should perhaps consider some sort of deal with Canon, Xerox or any of the other companies that have helped to spread the Emmerson brand around the globe. In fact, he could even produce his own Paul Emmerson-branded photocopier, bundled with exclusive content for any language school that buys one. Another idea we kicked around was having some PE advertising on the underside of the copier’s flap – since there must be at least a million “flap views” a year in various schools around the globe. Why not have some inspirational Paul Emmerson quotes and a link to BEhereBEthere for people to read while they snag pages from Email English?)

Pete Sharma spoke about the development of the business English course book from print to digital. (Fuller report about this talk coming soon.) The last time I had the pleasure of watching Pete speak was a few years ago at the PSA Symposium at the Consulate General in Milan. As well as being one of the leading experts in the world on blended learning Pete is also a marvellous conference speaker and simply a great communicator. He has a sort of magical rapport with his audience and I think this is one of the reasons why face-to-face communication will always be important – despite the onward march of videoconferencing and Skype. His gestures are also incredibly expressive – and, like all foreigners living in Italy, I have become something of a connoisseur of how people talk with their hands. So, if you want to see and hear someone communicating cutting-edge ideas about education in a memorable, absorbing way, I urge you to check out Pete’s forthcoming speaking engagements.

Other highlights of the conference included a talk about the importance of lexical chunks by Jeanne McCarten in the plenary session. Paula Mulanovic's session was entitled "Teach like TED" and offered tips for teachers of business English. Cleve Miller of English 360 spoke about blended learning for business English: how to design it, deliver it and sell it. It was also nice to meet Valentina Dodge from English 360 too. I also ran into Bob Dignen of York Associates, who spoke about virtual teams and virtual meetings as well as presenting "Ten top tips for successful communication" with Ian McMaster. There were so many talks that it would have been impossible to do more than scrape the surface, but that's BESIG, I suppose. The overwhelming impression you get from attending a conference like this is just how diverse and constantly evolving the business English ecosystem actually is. 

One of the great things about a conference is the opportunity for chance meetings which subsequently prove providential. One such random encounter was meeting András Petz of Anglofon, a specialist legal English firm based in Budapest, Hungary. I happened to be sitting near him on the tram to the campus and overheard him asking someone which stop to get off at. I went over and we struck up a conversation, which resulted not only in meeting a really nice person and a dedicated professional but also in attending his presentation and discovering the very impressive range of resources he has created with his team in Hungary. These include a book on the Terminology of Civil Law, which is linked to a wealth of online material specially designed for legal professionals who need to improve their knowledge of English. We both agreed to stay in touch and hopefully collaborate on some interesting future projects. 

Bonn is a truly lovely city, with many historical and cultural associations. As the former capital of the Federal Republic of Germany (or West Germany as it was known before reunification) the city retains a certain gravitas as well as a legacy of imposing administrative buildings and headquarters, including almost twenty UN institutions. My hotel room had a commanding view of the Rhine and the Kennedy Bridge and the occasion also allowed me to explore the historic centre of Bonn. The classical architecture of the University buildings and the Hofgarten (Court Garden) are very impressive and the city is also a place of pilgrimage for music lovers visiting the house where Beethoven was born. The Marktplatz (market place) is dominated by the Alte Rathaus, or old town hall - simply stunning:


It was also great to spend some time chatting to other delegates in the canteen of the Hochschule as well as in some of the city locations. I had a memorable dinner with Alex Taylor of TJ Taylor, the language school based in Milan with centres in the UK and Ireland, at the First Flush Tea Room, which is also – despite the name – a restaurant serving exotic delights such as pumpkin curry (excellent). We also had tea – everyone gets a teapot of a different design – and sampled the local Kölsch beer, which was equally outstanding. We continued our conversation in Brauhaus Bönnsch, a traditional Rhineland pub serving Kölsch in strangely curved glasses, complete with finger-grips to make imbibing just that much easier. I also managed to squeeze in a visit to Cologne to see its massive and overpowering Cathedral, whose twin spires loom above the station and somewhat cramped squares below. Unfortunately, it was raining quite heavily, which just seemed to add to the sense of oppressive  weight towering overhead – and it was actually something of a relief (architecturally speaking) to be standing in front of Milan’s far more forgiving, though equally impressive, Duomo (cathedral) later the same day.



I flew back to Milan with most of the Italian contingent including freelance business English teachers Louise Goodman and Andy Townsend and our BESIG chat continued well after we had touched down. 

Based on my first experience of BESIG I can honestly say that this was a great experience and for any business English teachers - freelance or otherwise - I would strongly recommend signing up to BESIG and checking out all their events, including regular webinars with experts from the field of business English.

I'll post an update soon when I have sifted through all the notes and stacks of material I accumulated during the conference. Stay tuned!


























Friday, 6 September 2013

Yes, the cold winds of recession are still blowing; but here in Milan things are hotting up for smart, creative firms...

I’ve just realised it’s been almost a year since I posted in this blog. That’s mainly because my focus has been elsewhere recently – in particular on Riverstone Language & Communications, the Social Business Forum, Interpret the Future and a number of other cool projects I have been working on. Right – so it’s time to bring you up to speed with what’s been happening here in Milan.

Well, the summer is over and here in this city that means that everything is really getting going again. Despite concerns about the economic situation (not to mention the political one) the business capital of Italy is revving up – and although confidence is not what it once was, these days there is a surge of interest and business activity being generated by Milan’s vibrant startup scene. It’s true that Italy’s traditional manufacturing sectors are facing huge challenges in the form of cheaper competition from abroad, depressed global markets for consumer goods and the cumbersome bureaucracy that tends to characterise the Italian business context; but on the plus side, Italy has a vast reservoir of talent, inventiveness and intelligence that it can put to good use. It is this country’s wealth of human capital that drives it – in conjunction, of course, with its legacy of beautiful landscapes and great food.

Milan is a post-industrial city
 that has reinvented itself as
a powerhouse of creative energy
Image: Wikimedia Commons
In the last few years Milan has seen something of a renaissance in the form of new kinds of knowledge-based businesses as well as more dynamic – if smaller – companies that are tapping into the country’s wells of brainpower and creativity. They are also attracting more international talent – and, indeed, one of the key strengths of this city is its relative diversity compared to other cities in Italy. I have been lucky enough to work with several of these firms (see below for some examples).

I am proud to live in Milan and to have met a large number of highly-motivated and creative people from many different sectors: I have taught and worked as a communications consultant alongside finance executives, marketers, designers, lawyers, doctors, academics, technology specialists and professionals from many disciplines - as well as entrepreneurs in the city’s growing startup scene.

I have also been able to develop contacts and find new business opportunities via social networking, which has also meant getting to grips with an ever-changing array of new social media tools and platforms (as well good old-fashioned face-to-face conversation!). During this time, the Milan Business English Network, which I founded three years ago, has been a great way of meeting people and getting in touch with companies that are doing fascinating and ground-breaking projects.

Riverstone Language and Communications is an innovative and highly flexible training and development and organisation, which I established with Helen Fish, an entrepreneur from the UK who is now working on her own exciting project. Riverstone also provides bespoke language services and informal networking events that bring people together who are interested in English and business communication. The Riverstone Network is a growing resource that is helping its members – mainly freelancers – to develop their careers.

Currently, I am involved with a number of companies as a communications consultant. I’d just like to highlight two of these here, both of which are typical of the kind of small, highly able and passionate businesses that fuel this city's success:

Firstly, there is OpenKnowledge, which I believe is an example of all that’s best about Milan (including the company's international outlook - it has offices in London, Shanghai and Sydney). It’s basically a small but growing corps of highly focused and experienced consultants as well as recent graduates from top universities. The company's mission is to help mainly large corporations adopt the social business paradigm. OpenKnowledge has been a pioneer in bringing the social business message to the corporate world and for the last six years it has organised the hugely successful Social Business Forum – Europe’s leading event in this field, which attracts high-profile keynote speakers such as IBM Vice President Sandy Carter and has welcomed over three and a half thousand visitors in its short history (so far!). This year Riverstone became a Marketing Service Partner of the SBF and was responsible for managing a team of brilliant, young interpreters as part of the Interpret the Future project.

Another company I collaborate with on a regular basis is the award-winning Reverse Innovation. They are a young, dynamic design agency which provides amazingly creative designs for structural packaging and communications for major corporate clients as well as some smaller firms. I work closely with Reverse and their highly-effective press manager to make sure everything they say to the world in English is crystal clear and hits just the right note.

So, what's on the horizon this autumn, then? In addition to our sparkling aperitivos, the Milan Business English Network will be presenting a series of informal business discussions and networking sessions. These will be by invitation-only and will address some key Milan themes: social media (and social business); technology and innovation; fashion and design; marketing and communications; as well as medical / pharmaceutical and legal topics.

If you aren’t already a member of the Milan Business English Network, please join our group and find out about all the activities we are organising and how you can develop your professional network – as well as improve your communication skills in English.

I would also like to invite everyone to read NetworkMilan.com – the online news magazine of the MBEN. (Check out our special feature on "People and Wine" from earlier this year.)

If you need English for your work or travel – or you’re just interested in learning the world’s “lingua franca” – please get in touch with me. (See the contacts section of the Riverstone website for details.) You can also find me on LinkedIn – or just google the words “Milan”, “business” and “English” and you’ll find most of my groups.

I wish everyone a great autumn (if you’re in the northern hemisphere) – and if you’re in Milan, please drop into one of our events or give me a shout. I’m nearly always somewhere in the centre – usually with my laptop and an “Americano” coffee.

Between now and Christmas it will get much colder - winters in northern Italy can be bitter - but I will be kept warm by the energy coming off this most vibrant, resourceful and stylish of all European cities.

Viva Milano!

Robert Dennis 
CEO and Head of Innovation, Riverstone Language and Communications

Milan brains at work: Designers and problem solvers at UX Bootcamp Milano,
an event realised by Sketchin in collaboration with Frontiers of Interaction 2013,
Italy's leading international technology and innovation conference at Talent Garden Milano.
(I wasn't involved in this event. I just think this picture sums up what makes Milan great!)
Photo: Luca Mascaro


Sunday, 14 October 2012

Pete Sharma rocks Milan (with a little help from his friends): full report from the PSA Symposium, 2012 (Part 3)


Finally we reached the “main attraction” of the Symposium: Pete Sharma’s keynote presentation “New developments in language teaching and learning in the digital age”. As the founder and Director of Training of PSA, as well as being the author of the best-known book on integrating technology with language learning, Blended Learning (written with Barney Barrett), Pete’s reputation goes before him; and yet, as a public speaker, he is incredibly down to earth and is at pains to avoid the kind of hype that is often associated with web 2.0 and technology in general.

He started by describing some of the various hats he wears (apart from his PSA one) including his work as an English for Academic Purposes (EAP) lecturer at Warwick University.

PSA Symposium 2012 at the British Consulate-General, Milan
Referring to the difficulties earlier on in the Symposium, Pete said that there will always be technical problems, however advanced the technology gets. How we manage those problems is as much a part of the process of changing habits and attitudes as is the actual introduction of the technology itself.

Pete sketched out the main structure of his talk. Following an overview of blended learning, he would introduce a number of statements, take a critical analysis of several technologies, and then consider some current controversies concluding with practical ideas about effective, successful blended learning.

Picking up on many of the themes in the earlier talks Pete invited us to step back and take a critical look at blended learning and the use of technology in education in general. This is indeed a new era, and yet the basic needs of students (and teachers) have not fundamentally changed. While technology has brought new opportunities as well as challenges, it is very much a tool to be used to help students rather than an end in itself. The choice of technology and its implementation are key questions for any teaching and learning organisation; however, the key questions will always remain the same: how do we help our students learn, what is the most effective way of organising the language learning classroom – and how do we keep our students motivated and inspired to learn?

Technology adoption lifecycle by Bohlen, Beal and Rogers
The increased use of technology has, though, changed and complicated the language learning  - and teaching – environment. Teachers must now also be adroit in exploiting technology and yet, as was mentioned several times during the Symposium, students tend to be more familiar and comfortable with hi-tech than teachers (although Pete questioned whether the “digital immigrants v digital natives” tag is now falling out of favour). Another crucial aspect of blended learning is that technology is constantly evolving and there will always be innovators, early adopters and digital laggards (as suggested in Rogers’s Bell Curve) with the majority of people somewhere in the middle.

As web 1.0 gives way to web 2.0, user generated content (UGC) is becoming the norm (as we saw in all three of the previous speakers’ talks). Content is becoming more collaborative and social and extends well beyond the classroom.

Blended learning can be viewed from multiple perspectives: students, teachers, schools, publishes, authors and, of course, the various players in the technology industry. Who is driving the push towards the increased use of technology? Who stands to benefit most? Are we moving too fast – or not fast enough? These are questions that have to be resolved – and may never be adequately answered.

The only constant in the equation, however, is change itself: the one scenario that can be discounted is that language teaching will stay the same. Technology has already changed irrevocably the way language are taught. Just about every school is wired to a greater or lesser extent (and many, indeed, are wireless). Course books and dictionaries now depend heavily on corpuses and digital wordbanks that tell us in detail how native speakers really use the language (not just how prescriptive grammarians tell us we should us it).

With at least 32 separate definitions of what blended learning actually is, the average language teacher could be forgiven for a sense of confusion often bordering on bewilderment that often greets the term “Blended Learning”. Hardware (often in the form of interactive whiteboards) has been in the vanguard of the revolution, with virtual learning environments (VLEs) and learning management systems (LMSs) following hot on their heels. Is all of this actually necessary? How much demand is there for all this whizzy hi-tech magic? One of the most refreshing things about watching Pete Sharma talk is that he give you the feeling that you are actually in control: by shifting the focus from the hardware and the software to what students and teachers want to achieve you actually feel empowered and able to make much clearer – and better informed – choices that are right for your own teaching environment and students.

Sharma is even healthily cycnical about his own status and the business he is in. Referring to the title of his book “400 ideas for interactive whiteboards”, co-authored with Barney Barrett and Francis Jones he muses on the figure of 400 - why that number exactly? And what about schools that aren’t equipped with an IWB? His new ebook, Apptivities (also written with Barrett) helps the professional reader to get on top of another new buzzword technology: m-learning or mobile learning, where students can learn on mobile devices such as smartphones and tablets.

Pete has a very useful visual which crystallizes the “trinity” of the three main concepts in blended learning: it’s an iceberg with the three corners labelled Knowledge, Skills and Attitude. He asks each member of the audience to rate themselves on the their level of digital knowledge / skills – between one and five. Most people fall somewhere in the middle, but of course the most important point of all three is attitude: this is the key determining factor, rather than specific know-how or ability.

Attitude is more important than knowledge and skills because this relates most closely to the fundamental questions: Why do we teach? What’s the best way to teach? How can technology help me to teach better? This isn’t about techniques and tips (although practical expertise is significant, of course). This is about motivation – both the teacher’s motivation and their willingness to embrace new technology that they can use to deliver better teaching and content to their students.

There will, for example, be detailed questions about different types of IWB and basic difficulties: Can you use finger to move things round the board or do you need a special pen? And what’s the best type of board to use? etc). But these depend on having a positive and open attitude in which the teacher is also willing to learn. Some educators may simply be technophobic, but even among the majority there is a healthy scepticism about technology – and, as Pete points out – that’s good. It’s good to be critical of any teaching approach or methodology. Everything we do or bring into the classroom should be assessed critically and we should always be on our guard for fads or unrealistic promises.

Audience at the PSA Symposium, Milan
The fact is that we are living through a major paradigm shift in which the teacher as the source of all knowledge is giving way to education as the activity of training learners to learn and discover things for themselves. This too opens up an increasingly wide divide between the digital haves and have-nots. (Pete points out that in Spain, for example, school equipped with the latest digital projectors still have chalk blackboards lurking behind the screens – and they are still used.)

It has taken time for technology to arrive in the classroom.  IWBs for example have taken ten years to come through. But there are also some surprising facts about the distribution of technology around the world: Mexico, for example, is the country with the greatest number of IWBs.

Language courses can take various forms, for example students can learn in a traditional face-to-face setting with a teacher present; a blended learning context which involves some face-to-face lessons and interaction with a computer; and distance learning where the whole course is delivered online (possibly with some teaching over an internet connection, e.g. via a video link or Skype, etc).

How important is pedagogy in a blended learning context? Experienced classroom teachers with limited knowledge or experience of technology should never feel stupid when confronted for the first time with a blended learning environment. Instead, they should remain healthily sceptical and ask the questions they would ask about any proposed learning approach or methodology: What is it? So what? How do I use it? Everyone who uses an IWB needs training – and this should be structured into teacher training courses and in-service training. You should never just accept something just because it exists: always question  the benefit of new technology and ask “How does this help me to teach more effectively – and how does it enable my students to learn more efficiently and increase their motivation?”

The way you see blended learning depends on your viewpoint
The great thing about technology is the affordances it gives to the teacher and learner, i.e. the things it lets you do. Pete quizzed the audience to find out how many people have access to or have use an IWB – the not-necessarily representative sample (since the people present have voted with the feet and attended an event about blended learning) was about a third. Pete looked at some of the pro’s and con’s of IWBs. Firstly, a lesson on an IWB can be more memorable and engaging (if the material is well presented and appropriate). Another advantage is its “saveability”. Once you have created a lesson for an IWB you can just “pull it out of the drawer” and run it. On the down side, IWBs can have quite a steep learning curve – and, of course, they don’t come cheap. As with all types of technology in schools, there is a cost-benefit ratio and the person furthest from classroom has the cheque book.

Schools might get distracted by current debates and fashions surrounding technology (e.g. “Should we get and IWB or wi-fi?” which can end up becoming a kind of “Don’t have fish, have meat” argument). Again, any choice about investing in technology and deploying it in an educational environment should start with the basic question: how does this benefit the learning process and enable both teachers and students? All other considerations should follow on from this fundamental consideration.

Distance learning – perhaps the most “extreme” form of blended learning where the teacher is “in the machine” e.g. on Skype  - can actually produce better results with students on distance courses outperforming those doing a conventional, “on-site” course. As Pete emphasises, when you put teachers and technology together you get an equation that is more than the sum of its parts (“1 + 1 > 2”).

Technology when used appropriately and in a way that respects students’ needs and expectations can be highly motivating. New platforms, such as M-learning, where students can access course material via their mobile devices – and also use these in class – can work particularly well, but again, as with all blended learning it has to be “embedded” into a course rather than simply “bolted on” as an extra. It is this ability to truly blend the technology into the learning process that represents the greatest challenge, but also opportunity, for the teaching profession.

As Nicky Hockley of the Consultants-E has demonstrated, teachers need to be aware of the scales and dimensions involved in m-learning (e.g. depending on whether students are in class or on the move and whether they are using their own devices or equipment provided by the school as class set – e.g. tablets).

Most students no longer carry printed dictionaries around with them: they are far more likely to access an app on their smartphone. Studying on the move, e.g. listening to an IELTS test on a train, for example, is both a natural and motivating way to learn. New and exciting technologies such as Augmented Reality (AR) which allow users to view the world through the “digital lens” of their handheld device (e.g. by displaying text or playing audio when a particular location or object is viewed through the device’s camera) also opens up a whole new dimension of possibilities for educators.

Switched on to m-learning
And, of course, there is the big question at the heart of m-learning: is it a good idea for students to be allowed to keep their phones switched on in the language class? Obviously, it will be very difficult to an m-learning activity if the phone is off; but what about if students are always tempted to check their facebook page while in class?

These questions are as much cultural and social as they are pedagogical or even to do with technology. How wired should the classroom be? Do we want “fully-enabled” classes with every possible plug and play device hooked up – or should the classroom be a sanctuary where phones remain taboo and only human communication is allowed? Pete cited The Flipped Classroom, which takes the line that instruction should take place at home and “homework” should be done in the class: students come to the lesson having already studied the material at home.

Some of the anomalies of blended learning include the fact that productive skills (speaking and writing) have been influenced less by technology than receptive skills (reading and listening). Will this change? Should there be more “heads up” learning in class, where students interact with the teacher and each other while “heads down” activity, such as doing exercises, is reserved for homework (or should this be flipped?)

Collaborative social media such as blogs and wikis can be a great way of encouraging students to write outside of the class, but can also be the focus for in-class teaching. Response devices (such as those described by Valeria in her presentation for SMART) can give a language class the feel of a “Who Wants to be a Millionaire?”-style quiz programme.

Overall, blended learning has gone from being a buzz word to a range of practical considerations about What? How? Who? Where? etc. Investment in educational technology has been greatest in the public (or “state”) school sector – where the “customers”, i.e. the students, have little say about whether or not they want it and how it should be organised. Universities still lag school in their use of technology for learning. And, of course, in the private language teaching sector many school still lack even the most basic equipment  (e.g. IWBs) and there is little or no agreement on questions such as whether m-learning should take place in the class or outside. The debates raging around resources and funding also impact heavily on the uptake of technology in education – but at the same time new generations of students that are perfectly au fait with technology take it for granted that resources will be available online and that learning should fit in with their digital behaviour (which includes ubiquity of access, gaming, messaging and the ability to share anything with anyone). Of course, as more digital natives go into teaching, the sight of the hapless teacher staring with horror at the complex array of buttons and plugs on the desk before them will eventually become trace memory of the educational world.
..............................................................................................

Open Forum at PSA Symposium, Milan 2012
From left to right: Seth Dickens, Paul Rogers, Pete Sharma,
Fabrizio Colombo and Cathy Smith
Finally, Seth Dickens, e-learning consultant and a PSA associate, chaired the Open Forum where many of the themes raised during the Symposium were widened out to include the thoughts and experiences of the audience.

One question was “Will people still be writing with a pen?” in the future, which took us into the whole debate about the impact technology will have on the way we communicate in general, not just in the language classroom.

Attendees were also keen to discuss the platforms and content they had discovered during the Symposium. Emer Gibson, Sales and Marketing Director of Engage Language Services (which I have founded with Emer), questioned Paul Rogers about the online safeguards of the Little Bridge community. Paul pointed to the fact that although all messages created by users typing are monitored, messages composed by using  the drop down menus are not moderated. (These can also be a good way of enabling beginners to make sentences.)

The main discussion in the Forum was how useful is technology for students? Does it help language learning? The overall feeling was that it does enable learning, but it has to be used appropriately and teachers have to have the support and training necessary to use it effectively.

The language teaching world is also somewhat behind the game in terms of deploying new technology. One speaker pointed out that if someone had been frozen 100 years ago and was brought back to life, where would be the best place to them out with inducing too much culture shock? A church, maybe? In fact, the ideal location would be the language classroom as it hasn’t really changed in over a century.
Is technology a threat to teachers? Will it eventually replace them? Seth pointed out that technology really provides a set of tools to help teacher; it’s main aim is not to replace human teachers, but to empower them. Luke from Richmond ELT agreed that there is actually very little research about this question: we just don’t know if doing a drag and drop exercise online is better than filling in the blanks on paper, for example.

There was also some discussion about who is actually driving the push for more technology. Book publishers might seem to have the least motivation – but as Luke and Cathy from Richmond both pointed out online is now inseparable from print as media converges. Technology providers such as SMART obviously have a vested interest, but their success is largely demand-led: they are responding to the growing need felt by schools and teaching organisations for adding greater functionality to the classroom.

Chris Heron, an educational entrepreneur and the founder and CEO of People Communicate Ltd, an innovative online learning platform, asked how will technology change the business model of the language teaching industry? This is a question that has largely been overlooked in the debates that have raged for and against blended learning, but surely one that will become more pertinent as the use of computer technology and digital media in education becomes the norm.

Finally, Pete Sharma said that new technology always has unexpected consequences and that although the current debates reflect our present concerns, no-one can say for certain what the impact will be in the future of the “digital revolution” that is currently taking place in the language teaching world (and beyond).



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Following a thoroughly informative and lively morning – and having vindicated the role of technology by finally managing to get the presentations running – everyone moved out onto the British Consulate-General’s spacious and elegant terrace, where a buffet and sparkling white wine was served. The networking and discussions were both intense and highly useful.

A special mention should be made for Francesca Amami, Trade Assistant, UK Trade & Investment at the British Consulate-General Milan for her splendid effort in handling the invitations. Valeria Notari, Senior Trade Advisor and Head of E&T Unit, UK Trade & Investment Italy was also involved in the preparation for this highly successful event.

In conclusion, this was a very worthwhile and well-designed event that gave everyone present a great deal of insight into the impact of new technology on the language learning world. We look forward to seeing Pete Sharma – and everyone else involved in the Symposium – back in Milan very soon.


Buffet and informal networking at the British Consulate-General, Milan


Pete Sharma rocks Milan (with a little help from his friends): full report from the PSA Symposium, 2012 (Part 2)


Hold that thought: Luke Baxter of Richmond ELT
Next up were Luke Baxter and Cathy Smith of Richmond ELT, the Oxford-based publisher that is also part of the Santillana Publishing Group which is in turn owned by Prisa, the world’s leading Spanish and Portuguese-language business group in the fields of education, information and entertainment.

Richmond chose to ponder the theme of convergence and Luke started off by quoting the business technology consultant Ifeanyi O. Asonye, who defined convergence as 'the priming of underlying digital technology components and features such as voice, texts, video, pictures, broadcasts, presentation, streaming media, global connectivity and personalized services; the combination of all of these features and abilities from multiple electronic systems into a simplified, converged and computer-mediated communication system to enable individuals to interact, play, communicate, collaborate and share information in many new and different ways'. 

As an experienced EFL teacher, Luke brought along some realia to underline how “old media” from the real world – books and vinyl records are now available on just about any digital platform, including  the cloud. Newspapers and maps can be accessed from an iPad and even analogue gadgets such as a compass and a spirit level have been transformed into digital versions as apps.

In the field of language learning this process of convergence is well under way as content from books, audio and CD-ROM activities is gradually integrated with Virtual Learning Environments. 

Luke Baxter and Cathy Smith of Richmond ELT converge on
the British Consulate-General, Milan for the PSA Symposium
Convergence is also changing both attitudes and behaviour towards learning. As Luke pointed out, when he taught English in Spain, students used CD-ROMs but their teachers really knew exactly what they were doing with them. As learning becomes more integrated this kind of self-study activity can be managed more effectively by teachers with access to students’ activity profile and results (e.g. via the Learning Platforms accompanying several Richmond series – and also in Little Bridge, as we heard earlier).

Cathy demonstrated media convergence in action by introducing delegates to The BigPicture – Richmond’s new course for young adults. This includes wordlists, transcripts and online resources available through the Learning Platform, which has a special interface for teachers. Some of the features designed to enhance learning (and make teachers’ lives easier) include the ability to create drag and drop exercises, detailed student record-keeping functions, e.g. attendance and instant scores on exercises.

Cathy and The Big Picture Learning Platform
The Big Picture also features specially-made videos, Richmond Vodcasts, which are integrated with the course content. Other highlights include the Big Picture blog and the Forum which has a social networking interface. The Test Studio allows teachers to generate tests based on material from any part of the book being used in class and to get instant feedback from students, who can complete tests on the learning platform. Test material can be created as Word files or made interactive.

The Learning Platform also boasts an audio player where students can do listening activities either with or without the audio script. The Teachers Book for each course can be found online and there is a wealth of ready-made extension activities available.

Continuing with the theme of convergence, Luke looked at the (even) bigger picture of how new technology is impacting on teaching languages. He started by considering the Cloud, which, as he pointed out, is not really a new concept. Web mail accounts, such as Hotmail, which send messages to your account not your computer, have been around for a long time. Services such as Google Cloud and Dropbox now allow us access our media wherever we are. This is a huge boon for teachers working in different places who no longer have to cart books, student records and audio devices around. Integrated learning environments, such as Richmond’s, allow teachers to use different media in more flexible and productive ways. (The “golden age of EFL” when students would sit patiently watching their teacher spool through cassette tapes to find the right bit are now becoming a distant memory.) 

The challenge for publishers is to get the content right and produce material that can work both in class and at home or on the move – which is increasingly where a lot of learning and practice takes place (a point picked up during the Open Forum later). Mundane but valuable “heads down” activity, such as grammar exercises can more profitably be done outside of the classroom, while valuable class time can be spent on more engaging activities, such as discussing language problems. (This is especially true nowadays as there is less and less time available for class teaching.)

Richmond's New Framework series for adults and young adults
However, publishers also face an increasing threat from the phenomenon of convergence and digitalisation. While photocopying may become less of an issue as more content goes online, the publishing industry increasingly faces the problems that have beset the music industry. Trying to retain ownership of the music, as Luke pointed out, the music industry nearly managed to kill itself. Publishers should make material available in the cloud, but also ensure that they can generate sufficient revenue from it.

In order for content to appeal to both students and teachers it should be social, updated, fresh and alive. Interest can only be sustained if there is a constant supply of new material , podcasts and blogs. Sourcing and distributing this content sets publishers an extra challenge.
As with Little Bridge, Richmond’s Learning Platform allows students to interact socially. Indeed, it is this social element of online learning that could become the most significant factor in the convergence of “old” and “new” media, a process that could still up to five years in the ELT publishing industry.

The gradual process of media convergence (Richmond ELT)
It should be noted that convergence does not mean “total digitalisation”. There will always be books, for example, and publishers such as Richmond have no intention of completely abandoning printed or “optical” media (CDs / DVDs etc). The key thing is to make content available on as wide a range of platforms as possible – including online – and to give teachers and students the widest possible choice in how they decide to access material. Cathy and Luke pointed out that they themselves are a good example of convergence in action: while Cathy still has a Filofax, Luke is fixated on his iPad. People are free to choose the medium they are most comfortable with.



Interested in Learning Management Systems? Read my write-up of the Pearson / British Council Digital Transformation in the English Teaching World event earlier this year on NetworkMilan.com, which featured Pearson's LMS / VLE MyEnglishLab. 

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Valeria Mordenti of SMART Technologies at the PSA Symposium
Valeria Mordenti, Marketing Manager Italy and South East Europe at SMART Technologies, spoke (in Italian) about solutions for teaching foreign languages using SMART’s Interactive Whiteboards (IWBs) known in Italian as Lavagne Interattive Multimediale (LMI).

She started by giving an overview of the company and its mission. As the creator of the world’s first interactive whiteboard in 1991 SMART remains the world’s leading provider of this technology to mainly educational institutions around the world. (It has just under half of the IWB market according to a 2010 study by Futuresource Consulting.)

SMART has been providing solutions for the education,
business and government communities for 25 years.
SMART is based in Calgary, Canada, and has offices worldwide. More than two million SMART Board interactive whiteboards are used by over 40 million students and their teachers, and SMART products are used in more than 175 countries. The company has over 1700 employees, of which 500 work in R&D (40% hardware, 60% software R&D). SMART is the market leader in collaborative solutions for education


SMART’s global distribution network includes 300 resellers in North America and 65 distributors worldwide. Over 400 SMART resources are available for sales, service training and support through its Ecosystem network. SMART Ecosystem Network (SEN), a community designed to nurture the growth of companies and individuals interested in working with SMART. The network provides technical resources, accreditation programs and marketing support to its members, ensuring they are given the resources they need to develop and market software and content that work well with award-winning SMART products, such as the SMART Board interactive whiteboard, the SMART Table interactive learning center and the SMART Response interactive response system.

SMART’s company mission is to improve the learning and teaching experience through the use of technology in lessons. To achieve this objective, the company brings vast technical experience in both hardware and software. It also has extensive experience and know-how in the areas of integrating technology in educational contexts; pedagogy and methodology; and, of course, in implementation and support for its products and services. SMART is also particularly strong in developing online communities, particularly those in the Ecosystem Network.


What will the school learning environment look like in the future?
Valeria then painted a picture of how SMART technology is currently used in different learning environments and she also looked forward to consider what the school of the future will be like.

Typical learning environments include the classic situation of a teacher standing at the front of a class arranged in rows. Another environment is group learning where students work more collaboratively (often the case in communicative language classes). More modern settings include personal learning, where different technologies and devices are integrated and customised for each individual student and finally remote learning, which allows students to share material without the need for the teacher being physically present.


SMART solutions can help educational institutions and
teachers transform the classroom as we know it.
The challenge for educational institutions in the 21st century is to transform the classroom as we know it today, while retaining the benefits of traditional teacher-led instruction. The needs of educators themselves are changing. Digital natives now represent the majority of students in today’s classrooms and the relationship between students and computer technology is growing ever stronger. Encouragingly, the levels of IT competence among teachers is generally increasing and the role of personal devices in education (netbooks, tablets, e-readers, smartphones) is set to increase. 

In SMART’s vision the class of the future will integrate the various learning environments into a single system in which teachers can move easily from environment to another. This will allow them to create and share materials and use them to teach. They will also be able to check students’ progress in learning and provide support both in and outside the classroom.

While SMART is very much a technology company, it recognises that educational institutions often make basic errors when they decide to introduce or upgrade their computer technology. The most common mistake is to consider the various phases as separate projects without a coherent strategy or familiarity with the software architecture that supports the whole system. There are four main “sub projects” that need to be viewed within a single frame. These are: selecting IWB technology, accessing content on the system, intergrating personal devices and setting up distance learning.  While the development can happen in different phases it is critical that the choice made at the outset is correct.


The main advantages of the SMART platform are that it is easy to implement and easy to extend later. The architecture at its core emphasises ease of use. And, of course, the SMART classroom is an integrated learning environment which allows training and professional development to take place, as well as community resources to be accessed and developed. Additional services and support are also easily accessible.

The SMART software architecture has three main benefits. These are that the system is:

1. Open – Software Development Kits (SDKs) to integrate 3rd party applications and its Application Programming Interface (API) allows third party developers to create resources that can be integrated into the LMS and VLE.

2. Interoperable – SMART works with a wide range of platforms and operating systems including Microsoft, Apple, Linux and cloud-based services. It uses standard file formats to allow the widest possible use of existing and new material.

3. Scalable – based on a modular concept using software plug-ins that can be downloaded and customised, it is easy to extend and integrate new SMART hardware components and devices.

The SMART architecture also allows ICT solutions to be developed over time. It is able to meet new demands in training environments and it also “future proof” as technology evolves.

SMART has a range of software solutions designed to complement its state-of-the-art hardware. These include its SMART Notebook collaborative software; SMART Sync classroom management software; SMART Response CE assessment software; SMART Notebook SE (Student Edition) software; and the new SMART Classroom Suite, the first integrated learning software suite specially created for teachers and students, which organises and simplifies all entire teaching and learning activity.


The company also provides a range of complementary hardware including the SMART document camera which allows a teacher give students a close-up of both documents and 3D objects on the screen. The SMART Response handheld devices allow students to give instant feedback and take part in “Who Wants to Be A Millionaire”-style votes and quizzes, which can be highly motivating. Other technology on offer includes SMART Audio and the SMART Wireless slate, an input device specially adapted for class teaching.

Despite the relative lack of research about the efficacy and impact of new technology in the classroom, SMART’s IWB has been studied by Fabienne Gérard and Jamey Widener [1]. The authors of the study found that the SMART IWB can facilitate both the learning and teaching processes by supporting oral skills and cognitive processes  and by sustaining student motivation and encouraging emulation. However, the researchers also pointed to potential problems with the technology if teachers are not properly trained in its use. (The study also highlighted certain practical problems relating to pens, which have to replaced in the pen tray in order for the system to recognise that the teacher no longer wishes to write on the board.)

Overall, then SMART’s interactive whiteboards in conjunction with their supporting software and community resources can provide a bridge that allows the benefits of computer technology to be accesses while encouraging human-to-human communication. Its SMART classroom enhances new kinds of learning and it brings the internet into every foreign language class. The technology also provides access to authentic documents and both represents and encourages a major shift in attitudes and practice in modern language learning and teaching practices.


As a postscript to her talk, Valeria added an example of SMART technology in action in the language learning classroom. She showed us “Teacher's Kitchen”, a resource created by Maite Cervera, Susana Zaera at Colegio Montserrat, which allows students to followa recipe in a bilingual class.

Using the Document Camera, the teachers created “A Tasty Salad” that included some useful lexis along with video “explanations” (e.g. chop, slice, etc). The lesson also involved a multiple choice component, which students could complete using their SMART Response devices. (Ingredients that you don't find in a salad: a) Vinegar b) Olives, c) Flour d) Pepper e) Lettuce – if you’re not sure of the answer, you’re either a) not a very good cook b) English or c) both!)

1. Gerard, F., &Widener, J. A SMARTer Way to Teach Foreign Language: The SMART Board Interactive Whiteboard as a Language Learning Tool[online]. Edcomapss. 1999. [cit. 2011-06-17]. Available at: http://edcompass.smarttech.com/en/learning/research/SBforeignlanguageclass.pdf.


SMART Board 885ix interactive whiteboard system:
Up to 4 students can work together anywhere on the surface