Here are two articles that I wrote in 2006 for New Media Knowledge, a learning and business information hub for companies and individuals working in UK digital media.
Sounds Subliminal: Branding The Future With Audio
Ringtones, radio and TV audio branding, MP3s and podcasting all offer ways for brands to connect with consumers. This article is a write-up of an event held jointly by NMK and Music Tank. The event looked at how marketers and brands can use audio as a way to engage with consumers in the digital space.
Click here to read the original article on audio branding on the NMK website.
Situations Pretty Vacant
This is a report of a speaker event held by NMK at One Aldwych which looked at how agencies large and small are facing up to the skills shortage. It also examined the strategies agencies are employing to find talented people.
To read this article about the skills gap in the digital media sector on the NMK website, click here.
About NMK
NMK is a not-for-profit body in receipt of public funding. NMK operates across economic boundaries, bringing together knowledge and expertise from commercial companies, professional bodies and higher education to provide objective, independent guidance and promote the success of the UK's digital economy. Since NMK began as New Media Knowledge in 1997, it has been supported by the University of Westminster, one of the UK's leading educational institutions for digital media.
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